SKYY VODKA SOCIAL PRESENCE
As the lead social strategist on Camapri, I was tasked with creating the foundation for all social activity, including content pillars, tone of voice, and yearly activation calendars. Additionally, I was responsible for daily management of the channels and content workflows.
I participated in daily status and monthly brainstorms to develop everything from day-to-day content to digital extensions for integrated campaigns across agencies. In addition to daily management of channels and content workflows, I also provided strategic guidance and creative support on shoots.
Amplified their first big integrated Holiday campaign on social, consisting of a robust influencer campaign, and resulting in UGC success
Led growth in impressions and engagements across three social channels
Provided best practices and guidance through the build of the neww SKYY website
Paved the way for new Campari wins for the agency