Problem: Snapchat is not friendly territory for market researchers, but there is fertile territory to reach a younger demographic.
Insight: Snapchat is a teen's escape from ads on other social networks. They don't want to be talked at by brands.
Strategy: Hypothesize possible non-invasive approaches to collecting research.

Research: Farrah Khaled and Alex Marin
Presentation Design: Alex Marin
Opportunity: Make Spotify into a truly social company.
Insight: There's an overall negative perception for musicians making business with Spotify.
Strategy: Socialize the process of acquiring new artists. Create a more transparent communication platform for internal use.

*Project for Business of Facebook class at The New School