As the lead content strategist for Nabisco, it was my task to develop, manage, and provide strategic insights and guidance for all content published on Pinterest. Presented with the challenge of monetizing Pinterest, I took the brand through a content and visual overhaul to make Nabisco's Pinterest an engaging and useful destination for busy mom's to find fast, easy cooking and baking solutions.
As the lead content strategist for Nabisco, it was my task to develop, manage, and provide strategic insights and guidance for all content published on Pinterest, up to 3-4 campaigns a quarter. I worked with interdisciplinary and client teams to launch Nabisco's profile page, providing guidance as our page grew at a time when Pinterest was still growing into its own, evolving from social media to search. My dedication to the account secured the reality of reaching the brand's long-term goal to lock Pinterest as the hub for all promotional efforts.
Impressions and Reach
Launched and grew follower base to 10,000+ in three short months, with engagement levels following success in tandem
Crafted influencer strategies to spread awareness of Nabisco, resulting in over eight successful partnerships
Led a Halloween collaboration between Nabisco and Coca-Cola to amplify the Spooky Snack Lab campaign
Partnered with media and Pinterest teams for regular promoted pin executions, Nabisco being among the first to experiement with Animated GIFs