As the lead social strategist on Espolon Tequila, I was tasked with the challenge of creating meaningful content to maintain the heart and soul of a no nonsense, socially-aware brand.

My contributions included laying down the foundation for all content and social initiatives. Additionally, I managed all day-to-day activity on social channels, partnerships, digital amplification plans.



As a way to keep the brand's integrity in tact, Instagram was an homage to interesting content from our audience of creators. Our UGC strategy brought a huge increase in engagement and followers to the page, while increasing exposure further with @tags. This successfully opened the gates to interesting DIY content from our creative community.

Minister Akins x Espolon


Espolòn x Vice.
As a brand, Espolòn stands for embracing different, and enabling free thinking. Through our partnership with Vice and a collaboration of artists yielding art as  commentary of the digital age, we were able to create new opportunities for dynamic, eye-opening content.